It began with a bite of Tahini Carrot Cake. When the Soom Sisters tasted the unique flavor of this tahini, an Ethiopian sesame treasure, they knew they had to make it available to the American market.Soom Foods is here to Open Sesame! They are a Philadelphia-based, women-owned business of three sisters— Shelby, Jackie and Amy, passionate about providing high quality, delicious and nutritious tahini products.