La Boite
Lior Lev Sercarz is the chef, spice blender, and owner of La Boîte, a biscuit and spice shop in New York City. Lior and La Boîte have been featured in publications including The New York Times, Vogue, Every Day with Rachel Ray, Bon Appetit, Food & Wine Magazine, and the SAVEUR 100. In 2002, Lior brought his newfound understanding of spice blending with him to New York, where he had the honor of working with chef Daniel Boulud as a sous chef and catering chef at his flagship restaurant, Daniel. He left Daniel in 2006 to start La Boîte, launching the company by making and selling a line of French biscuits as well as experimenting with the use of spices.